Fujimi 1:12 Honda Super Cub 110 (60th Anniversary)

Fujimi 1/12 Honda Super Cub 110 (60th Anniversary)

This is a plastic kitset. Modeling glue & paint are required for completion.

In continuous manufacture since 1958 with production surpassing 60 million in 2008, 87 million in 2014, and 100 million in 2017, the Super Cub is the most produced motor vehicle* in history. Variants include the C50, C65, C70 (including the Passport), C90, C100 (including the EX) and it used essentially the same engine as the Sports Cub C110, C111, C114 and C115 and the Honda Trail series.

The Super Cub's US advertising campaign, You meet the nicest people on a Honda, had a lasting impact on Honda's image and on American attitudes to motorcycling, and is often used as a marketing case study.

The idea for a new 50-cubic-centimetre (3.1 cu in) motorcycle was conceived in 1956 when Honda Motor's Soichiro Honda and Takeo Fujisawa toured Germany and witnessed the popularity of mopeds and lightweight motorcycles. Soichiro Honda was primarily the engineering and production leader of the company, always with an eye towards winning on the racetrack, while his close partner Fujisawa was the man of finance and business, heading up sales and formulating strategies intended to dominate markets and utterly destroy Honda Motor's competitors. Fujisawa had been thinking about a long term expansion strategy, and unlike other Japanese companies, they did not want to simply boost production to cash in on the recent economic boom in Japan. A small, high-performance motorcycle was central to his plans. Upwardly mobile consumers in postwar Europe typically went from a bicycle to a clip-on engine, then bought a scooter, then a bubble car, and then a small car and onwards. Fujisawa saw that a motorcycle did not fit in this pattern for the average person, and he saw an opportunity to change that. Soichiro Honda was at the time tired of listening to Fujisawa talk about his new motorcycle idea; Honda came to Europe to win the Isle of Man TT race and he wanted to think about little else.